Andrea Ting-Luz, Brand Storyteller
As an entrepreneur and yoga instructor, I witness my peers struggling to define themselves amongst their competition, and to brand themselves with pride. Creative and soulful types seem to struggle the most because being financially rewarded for our craft feels incongruent. I believe abundance attracts abundance, and I believe that there is room for all of us, as long as we can distinguish what makes each of us unique, and serve the niche audience that needs us the most.
I draw from my 20+ years experience as a customer service trainer, sales & marketing specialist, branding communications consultant, business development manager, yoga & fitness instructor, and serial entrepreneur.
I have conducted workshops and presentations for organizations such as the Victoria Yoga Conference, Westshore Women’s Business Network, and Victoria Women of Weddings. I have crafted brand stories for numerous small and medium businesses, individual entrepreneurs and professionals, and non-profit organizations around Victoria, BC and abroad.
I relish my sweet life in Victoria, BC, surrounded by the breathtaking confluence of the sea, the mountains, and the trees. Among my most precious blessings, I count my family, my pups, my dear friends, and my yoga community. I savour every moment I can spend flowing my breath through movement, dancing, hiking, cycling, paddling, nourishing those I love, exploring incredible eateries, traveling to intriguing places (whether in the pages of a book or on my own two feet), engaging in both meaningful conversation and conscientious citizenry, designing and decorating beautiful spaces, and getting all dressed up for no reason at all.
Adrianna’s story, which I wrote in 1986, has become emblematic of my story, my WHY, my purpose, my dharma. I endeavour to live my life in such a way that the light in me ignites the light in others.
“Male chauvinist pigs. I’ll show them!”
With that provocative battle cry, Adrianna Belotti, the racecar-driving heroine of my story “British Columbia 3000” roars away, leaving her male competitors in the dust to claim her victory.
Even at 11-years-old, I was a feminist. From some intuitive place, I recognized that gender, sexuality, economic status, ethnicity, ability, cultural history and so on all play a part in our ability to be heard. I knew, even as a child, that people needed to be heard.
I long to help others to uncover within themselves what makes them shine, to find their own distinctive voice, and to broadcast that voice with confidence and skill. On every path I have explored throughout my life, whether personal or professional, I have chosen to help others to radiate their own light into the world.
As a makeup artist, I saw my primary role as helping women, transgendered women, drag queens, men, aging women, teenagers – those who saw themselves on the outside of the mainstream definition of beauty – to see their inner light and embrace what makes each of them unique.
As a manager of people, I endeavoured to help individuals thrive with confidence in their current roles, and to flourish forward in their careers.
As a manager of businesses large and small, I aimed to help teams leverage customer service excellence, organizational strategy, and collaborative partnership to achieve a common vision.
As a yoga instructor, I seek to help others find their true strength, to create a subtle (sometimes radical) revolution within themselves, and to draw upon their own capacity for self-empowerment.
As an educator, I strive to help leaders and entrepreneurs dig deep within themselves to understand why they found themselves at the helm of their organizations, and continue to forge their path from that distinct place.
As a brand storyteller, I seek to help leaders and entrepreneurs wordsmith nuanced identities, amplifying their messages to be heard above the din.